APPETTO began with one very simple question: what are we really putting in Sköll’s bowl?
After comparing countless bags of kibble, trying to make sense of ingredient lists that were anything but clear, and developing a slight obsession along the way, the Pet-Score® was born.
But the further APPETTO goes, the more one thing becomes clear: feeding your dog well is essential… but it is only part of the picture.
Are they moving as much as usual? Are they sleeping well? Has their routine changed? In short, how are they really doing day to day, beyond what we can see for ourselves?
That is exactly why our meeting with Invoxia and its Biotracker felt like such a natural fit.
The food bowl matters. But it is not the whole story.
At APPETTO, we are working to make dog nutrition much easier to understand. The Pet-Score® analyses and compares kibble, wet food and treats using a clear A-to-E rating, so pet parents have a useful point of reference without spending twenty minutes decoding every label.
The aim has never been to choose for pet parents. Quite the opposite: we want to provide the right information at the right time, so everyone can understand what they are putting in their dog’s bowl.
Invoxia’s Biotracker looks at another part of everyday life: activity, sleep, resting heart rate and resting respiratory rate. Depending on the plan selected, it can also provide real-time GPS tracking and send alerts when a dog leaves a defined safe zone.
Two different approaches, then. But ultimately, the same question: how can we understand our dogs better so we can take better care of them?
What does the Invoxia Biotracker actually do?
The Biotracker attaches directly to your dog’s collar. And no, it is not simply a GPS tracker with a few extra statistics.
Among other things, it can track:
- activity and certain behaviours throughout the day;
- sleep duration and quality;
- resting heart rate and respiratory rate;
- how these data change over time;
- and, with the relevant GPS plan, real-time location and departures from safe zones.
What we find most useful is not collecting numbers for the sake of it. It is being able to spot trends.
You probably know that moment when you think, “I feel like they are sleeping more,” “they do not seem as keen to move,” or simply, “they have seemed different for the past few days.” The Biotracker adds concrete data to those impressions and makes it possible to follow how they develop.
Of course, neither the Biotracker nor APPETTO replaces a veterinarian. The point is to have more useful reference points in everyday life and, when needed, information to share during an appointment. Invoxia also lets users generate monitoring reports that can be shared with their veterinarian.
Why Invoxia x APPETTO?
Because in real life, nutrition, activity, sleep and wellbeing do not exist in separate boxes.
Making better choices about what your dog eats is one thing. Being able to see how they move, sleep and change from day to day is another. And the two complement each other rather well.
APPETTO remains focused on nutrition and helping people understand what goes into the bowl. With the Biotracker, Invoxia offers a different view of a dog’s daily life. We are not trying to do the same thing—and that is precisely what makes the partnership worthwhile.
One quick clarification before anyone asks: APPETTO and the Invoxia app are not technically connected at present. The partnership is built on this complementary approach, not on data synchronisation.
Invoxia joins the APPETTO Bowl
You can now find Invoxia directly in the APPETTO Bowl, with a dedicated Biotracker page where you can learn how it works and discover the benefits available to our community.
APPETTO users receive 10% off the Invoxia Biotracker. For APPETTO Premium subscribers, the saving increases to 15%.
There is no need to remember a code or come back to this article to find it: everything is available directly in the APPETTO app.
Discover the Invoxia Biotracker
From the bowl to the rest of the day
At heart, this partnership reflects the way APPETTO has always moved forward: starting with a very simple question and looking for tools that can genuinely help in everyday life.
We started with Sköll, his food bowl and two humans feeling a little lost in front of rows of kibble bags. Today, we are looking a little further beyond the bowl, without losing sight of what matters most: understanding our dogs better so we can take better care of them.
And if, along the way, the data can finally tell us who really spends the whole day sleeping… we will be honest, we are rather curious about that too.
Welcome to the Bowl, Invoxia.