It all started with a first encounter...
A few years ago, we welcomed Sköll, our very first dog. Curious, playful, and a little stubborn, he brought a whole new energy into our lives.
Like all first-time pet parents, we wanted to do everything right, and his food quickly became our first obsession.
"We can’t get this wrong—he depends on us", we often told ourselves.
Like all first-time pet parents, we wanted to do everything right, and his food quickly became our first obsession.
"We can’t get this wrong—he depends on us", we often told ourselves.
The first challenges appear
One Saturday afternoon, while browsing the aisles, we stopped in front of dozens of bags of dry dog food. The labels were endless, the marketing promises appealing but vague.
"It’s impossible to know what’s really inside…" we thought.
Back at the park, we talked with other dog parents. They felt lost too, unsure, sometimes even guilty for not knowing what to feed their companion. Everyone was asking the same questions… and no one had a clear answer.
We realized that, for humans, simple guides like Nutri-Score or Yuka exist, but for dogs, there was nothing.
That gap struck us: if even we, passionate and determined, couldn’t make sense of it all, what about other families?
"If it doesn’t exist, then let’s create it!" Zak decided.
"It’s impossible to know what’s really inside…" we thought.
Back at the park, we talked with other dog parents. They felt lost too, unsure, sometimes even guilty for not knowing what to feed their companion. Everyone was asking the same questions… and no one had a clear answer.
We realized that, for humans, simple guides like Nutri-Score or Yuka exist, but for dogs, there was nothing.
That gap struck us: if even we, passionate and determined, couldn’t make sense of it all, what about other families?
"If it doesn’t exist, then let’s create it!" Zak decided.
And so APPETTO was born ❥
"Food is the first step toward health for our animals, and yet it’s the area with the most confusion."
First imagined for Sköll, then for all dogs—and soon for cats—APPETTO is built on one simple belief: making pet nutrition clear, transparent and accessible to everyone.
Because beyond a simple bowl, it’s about their health, their well-being and the unique bond that connects us to them! ❥
First imagined for Sköll, then for all dogs—and soon for cats—APPETTO is built on one simple belief: making pet nutrition clear, transparent and accessible to everyone.
Because beyond a simple bowl, it’s about their health, their well-being and the unique bond that connects us to them! ❥
Come on!
JOIN APPETTO ❥
Discover healthier choices for your pet today!